GitHub: Reshaping A Growing Brand

GitHub Believes

“How People Build Software”

Helped Github design their new “How People Build Software” brand platform aimed at moving GitHub from ‘a developer Git tool’ to putting human interaction and great software at the center of the brand.

  • Developed  a messaging guide for each customer target (Developers, Managers, Executives)
  • Oversaw the redesign of GitHub.com homepage
  • Worked with clients to ensure the “How People Build Software” became stable in all branding and communications efforts
  • Led the ”How People Build Software” user stories campaign and video series

Brand Platform: GitHub Is How People Build Software

Brand Pillars

PEOPLE:
Developers love GitHub because it helps them deliver software faster with less friction, in a community of people, tools, and code.

TOOLS:
GitHub inspires people to discover, reuse, and contribute in the process of turning ideas into software.

PLATFORM:
The GitHub Flow lets developers integrate the tools they want within a flexible workflow that encourages exploration with elegant version control.


GITHUB MANIFESTO

LANDING PAGE

(BEFORE)
(AFTER)

MESSAGING PULLED THROUGH IN VIDEO SERIES