Using Dolby SoHo to celebrate Dolby’s role in Academy Award Nominated Films
Branded as “The Contenders,” the latest addition to Dolby Soho, features an in-house cinema, a red carpet and Dolby Atmos DJ booth with an immersive 360-degree sound system.
Stepping inside visitors can walk through eight meticulously decorated rooms that are reminiscent of some of the past year’s favorite films, such as “Roma,” “First Man” and “A Star Is Born.” Guests can grab a drink at a fully functioning “BlackkKlansman” cafe, sit at a piano in the “A Star Is Born” living room and take pictures onstage in Freddie Mercury garb — including his iconic mustache. Clips from each film play on a loop in a room set up to feel like a movie theater.
The Contenders Red Carpet Experience at Dolby Soho
Fashion Meets Dolby Tech
Before the cinema-themed exhibit, I led the effort to insert Dolby into NYC’s hottest cultural moment; New York Fashion Week. Through a new brand partnership initiative with House of Versace, my team coordinated the programming and marketing of a Michael Kors event hosted by Kors and model Gigi Hadid. An exclusive list of famous names (Camilla Belle, Bella Hadid) had the opportunity to explore the space, Dolby technology, and experience Dolby + MK Instagram-worthy props, including a full-sized Michael Kors swing surrounded by Dolby Atmos sound technology. The event was filled to capacity, even amassing a line outside with fans eager to get a peek inside.